Strategy. Operations. AI. Digital Execution.

Charles
Newbury

I help businesses solve difficult growth and execution problems.

I combine strategy, operations, AI and digital capability to identify what is holding a business back—and help build the solution.

Experience across

Leadership, growth, operations and transformation inside major Australian and global businesses.

Coles logoCOLES
DoorDash logoDOORDASH
JB Hi-Fi logoJB HI-FI
Bapcor logoBAPCOR

Company names and logos are shown for professional experience and identification only.

How I help

From the business problem to the practical solution.

I bring three connected capabilities together, choosing the right combination for the result the business needs.

01

Business strategy and operations

Find the constraint, clarify the priorities and improve how the business executes.

  • Business diagnostics and action plans
  • Operating models, processes and KPIs
  • Transformation, sales and service improvement
  • Go-to-market and operational delivery
02

AI and smarter ways of working

Use AI to reduce repetitive work, improve decisions and help teams move faster.

  • AI opportunity and readiness reviews
  • Workflow redesign and automation
  • Prompt systems and internal knowledge tools
  • Practical implementation with teams
03

Digital and business growth

Improve how customers find, understand and buy from the business.

  • SEO and AI-search discoverability
  • Website and conversion optimisation
  • eCommerce and product growth
  • Interactive calculators, assessments and tools
I do not just recommend the work. I can help build it.

Whether the answer is a clearer strategy, a redesigned process, an AI workflow, an SEO content system or an interactive tool, the goal is to create something useful that improves the outcome.

Selected work

Different problems. The same practical approach.

Examples of work across digital growth, go-to-market execution and customer experience.

Organic growth

Building a search-led growth engine for an Australian eCommerce brand.

The problem

Create sustainable customer discovery beyond paid advertising in a category with a high education barrier.

What I built

Search-led content clusters, comparison pages, internal linking pathways and interactive education tools.

Business value

A scalable digital foundation designed to improve discovery, customer understanding and conversion.

Go-to-market at scale

Enabling thousands of products across a complex fulfilment network.

The problem

Coordinate vendors, product data, operational readiness and launch execution across a national program.

What I led

Go-to-market planning, vendor onboarding, range enablement and cross-functional logistics execution.

Scale

Thousands of products enabled through a complex, multi-stakeholder operating environment.

Digital experience

Helping customers make complex choices through interactive tools.

The problem

Turn difficult product and category information into a clearer, more useful customer experience.

What I built

Comparison tools, quizzes, simulators, calculators and guided decision experiences.

Business value

More useful customer journeys and clearer pathways from education to action.

Featured books

Practical books for ambitious professionals.

Useful, direct and immediately applicable ideas for strategy, leadership and the AI era.

The Operator’s Guide to Strategy book cover

The Operator’s Guide to Strategy

How strategy actually gets done inside complex organisations.

View on Amazon →
The AI Manager book cover

The AI Manager

How smart leaders use artificial intelligence to make better decisions.

View on Amazon →
Will AI Replace My Job book cover

Will AI Replace My Job?

Why judgement, strategy and influence still matter.

View on Amazon →
Selling Like Steve Jobs book cover

Selling Like Steve Jobs

Seven principles for selling ideas that change markets.

View on Amazon →

Why Charles

Executive thinking with a builder’s mindset.

I have worked across strategy, sales, operations, retail, supply chain and growth inside organisations including Coles, DoorDash, JB Hi-Fi and Bapcor.

I work best on problems that cross functions—where commercial judgement, operational detail and practical delivery all matter.

I do not stop at recommendations. I help turn the direction into the process, system, workflow, website or tool that moves the work forward.

What to expect

Clear thinking. Practical work. No theatre.

Start with the constraint

Understand what is actually limiting the result before prescribing a solution.

Make priorities explicit

Reduce noise, define the few things that matter and make trade-offs visible.

Build for the real environment

Create solutions people can use inside the systems, pressures and capabilities they already have.

Measure what changes

Connect the work to observable evidence and improve it as the business learns.

Start here

What is holding the business back?

Tell me the problem, what you have tried and what a better outcome would look like. We can then decide whether a focused diagnostic, project or advisory engagement is the right next step.