Strategy · AI · Apps · Digital growth

Clear thinking.
Useful things.
Practical progress.

I help businesses solve problems—and build the strategies, systems and apps that move them forward.

How I help

From the problem to the solution.

Focused advice. Practical implementation.

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App development

Design and build practical software for real work, from focused tools to connected experiences.

See apps & software →

App development & selected work

Built for real work.

Two examples of turning a practical problem into working software.

content studio article editor with an editable draft, review checklist and design and export stepView screenshot ↗

content studio

AI · Web app

The challenge: turn scattered research and AI drafts into a repeatable content workflow.

What I built: a guided studio for research, drafting, editorial review and export, with business context and brand settings.

Explore content studio ↗
ottiyo Mac app showing sample transactions, merchant groups, tags and receipt evidence checksView screenshot ↗

ottiyo

Mac app

The challenge: bring scattered statements and receipts together for an accountant.

What I built: a Mac app to import statements, group and tag expenses, match receipts and export an organised handoff.

Explore ottiyo ↗

More of my software, including everyday Mac utilities, lives at erehwon.

Explore erehwon apps ↗

Let’s make progress

What are you working on?

Tell me the problem, who it affects and what a better outcome would look like. I can help scope an app, an AI workflow or a business improvement project.

We’ll start by clarifying the problem, the scope and a sensible next step.